Grater Goods Branding

The branding process for Grater Goods has been carefully executed with a focus on creating a brand that is impactful, relevant, and adaptable. The main objectives were to establish credibility, professionalism, and innovation in the brand's creative approach. The brand logo was designed to strike a balance between luxury and artisanal, modern and vintage. It merges classic European aesthetics with contemporary design elements to reflect a brand that blends ancient techniques with modern meat production practices. Grater Goods is rooted in European heritage, but its practices align with modern Kiwi values.